Scott Trattner is the former VP Executive Creative Director at Facebook. He was the first ECD ever hired. Trattner oversaw and built the Factory, a creative studio of more than 150 people made up of artists, writers, engineers, art directors, designers, strategists, producers and brand managers. The Factory is tasked with expressing Facebook’s brand and product voice in the world. Previously, he was Co-Executive Creative Director at Media Arts Lab, Apple's global advertising agency. Since 2004, Trattner played a key role in the creative development, direction and execution of award-winning ideas for the iPad, iPhone, Mac, iPod, iPod touch, iPod nano, iPod shuffle, iTunes and iCloud. Trattner co-created the Mac vs. PC campaign, which was touted as campaign of the decade (2000’s) by ADWEEK. Trattner also oversaw the evolution of the iPod silhouettes campaign that garnered outdoor campaign of the decade (2000’s) by ADWEEK. His work has been honored by the One Show, Communication Arts, Cannes Lions Festival of Creativity, FWA and others. Prior to his work in advertising, Trattner worked as an artist and holds a BFA from the San Francisco Art Institute and an MFA from UCLA.