Jonathan “Jon” Cropper is a well respected strategist, creative director, and media futurist. Jon is the Head of Global Real Estate, Aviation & Marine Partnerships for Aston Martin Lagonda. In this role, he is responsible for developing the overall strategy and execution of the brand’s expansion into these new verticals.
Prior to joining Aston Martin, Jon was the founder of Futurlogic, a luxury innovation think tank, business development and branding studio, that is deeply committed to exploring the intersection of luxury marketing, advanced storytelling, and the future of media. He has advised the leadership of the Four Seasons (Private Jet Program), Rolls-Royce, Credit Suisse Private Bank, Moet Hennessey, Sothebys, Bugatti, Condé Nast, and Ralph Lauren to name a few.
Jon began his career as a media innovator at MTV: Music Television, where he helped design the business plans for MTV’s expansion into Asia, Latin America, and South Africa. After MTV, Jon was recruited by cultural icon Quincy Jones, to serve as Director of Business Development for his media company at Time Warner. He was responsible for sourcing and evaluating all multimedia opportunities and new business acquisitions.
Jon later joined Nissan North America as Senior Manager, Head of Youth and Urban Communications (a new internal unit that he created). In this capacity, Jon was responsible for all youth, multicultural marketing, and strategic alliances for both the Nissan and Infiniti brands. Jon efficiently managed a $100 million annual budget, and oversaw the production of dozens of multimedia campaigns. Jon was recognized by Brandweek as the “Best Marketer Under 40” for his groundbreaking marketing innovations.
He was also the Chief Marketing Officer for Badboy Worldwide, Sean “Diddy” Combs’ collection of companies. During his tenure, Jon was instrumental in developing high-level strategies and partnerships with Estee Lauder (launched the “Unforgivable” fragrance that became the #1 men's fragrance in the US), Sprint, and Diageo (created the repositioning strategy for Ciroc Vodka, one of the biggest successes in recent spirits industry history).
Prior to his role at Badboy Worldwide, Jon was an Executive Creative Director and Senior Vice President at Young & Rubicam Brands, where he led creative teams, and formed an advanced mobile media and communications think tank. He designed and executed numerous campaigns for clients such as AT&T, Sony, Vodafone and Jaguar.
Jon received his BA in International Economics from the University of Pennsylvania. He enjoys travel, multimedia art, and collecting first edition magazines and model cars. (He was the co-owner of Amalgam Fine Model Cars, the leading model carmaker in the world, based in the UK.)