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SFAI Gallery
Design and Technology Salon Series


Design and Technology Salons focus on the intersection of art, design, and technology, as articulated by today's practitioners. Hosted by SFAI's Design and Technology department in conjunction with the interdisciplinary Center for Media Culture, the salon series brings together students, noted faculty, and the wider community to investigate contemporary converging media cultures and how they are expanding our engagement with design.



Upcoming Salon:

Mideast Design—Convergence and Separation

Thursday, 10 April 2008, 7:00–10:00pm
SFAI’s Café
800 Chestnut Street
San Francisco, CA 94133

Meet and Greet: 7:00–8:00pm
Presentations: 8:00–9:00pm
Q&A: 9:00–10:00pm


It is our job now to create a new Arab visual language for our times. A tough job, but interesting nevertheless. We are asked to design on machines that were created for a language that moves in another direction, to say the least.

—Bahia Shehag (graphic designer and historian of Islamic art and architecture)


On Thursday, 10 April 2008 starting at 7:00pm, SFAI’s Spring 2008 Design and Technology Salon—Mideast Design: Convergence and Separation—will take place in the SFAI Café on the 800 Chestnut Street campus. Featured presenters—all of whom consider, on an everyday basis, questions about the relations among art, design, typography, and culture—include Tarek Atrissi, Aida Eltorie, Yanek Iontef, and moderator Greg Niemeyer, UC Berkeley professor of New Media.

Bringing international artists and designers together in order to highlight recent work from the Middle East and the diaspora, the Spring 2008 Design and Technology Salon is organized to contribute to the debate on whether or not traditional design practice in the Middle East should go global. The concept of global design raises timely questions about what it means to work in the region and to consume the visual. Does global design reinforce stereotypical notions of Mideast culture? Is Latin type more contemporary and useful than Arabic or Hebrew? Does “cool” design require a Latin typeface? Do local languages influence one another and remain viable alternatives for fostering successful design? These and other questions will be raised and responded to by salon participants.

This semester’s salon gets under way with a Meet and Greet at 7:00pm (there will be an open wine bar, and food will be served). At 8:00pm, video and audio links with the featured artists and designers will begin. The presentations will be followed by a Q&A.

Greg Niemeyer received an MFA from Stanford University in New Media in 1997. At the same time, he founded the Stanford University Digital Art Center, which he directed until 2001, when he became assistant professor of New Media at UC Berkeley. At UC Berkeley, he is involved in the development of the Center for New Media, focusing on the critical analysis of the impact of new media on human experiences. His creative work focuses on the mediation between humans as individuals and humans as a collective through technological means, and emphasizes playful responses to technology. Salient projects include Gravity (Cooper Union, NYC, 1997); PING (SFMOMA, 2001); Oxygen Flute with Chris Chafe (SJMA, 2002); Organum (Pacific Film Archive, 2003); Ping 2.0 (Paris, La Villette Numerique, 2004); Organum Playtest (2005); and Good Morning Flowers (SFIFF 2006, Townhouse Gallery, Cairo, Egypt, 2006); and, with Joe McKay, the Balance Game (Cairo 2007, London, 2007).

Tarek Atrissi is the principal of his own design studio, Tarek Atrissi Design, based in the Netherlands and serving a variety of clients, in Europe, the Middle East, and the United States. His work has been exhibited at the Guggenheim Museum in New York and is in the permanent design collection of the Bibliothèque Nationale de France in Paris, in the Affiche Museum in Holland, and in the design collection of the University of Amsterdam. His awards include the Type Directors Club’s award for typographic excellence, two Adobe Design Achievement awards in 2002, the New York Aquent Design award in 2003, and four IBDAA99 awards (an open design competition for design professionals in the Arab world). He was twice nominated for Print magazine’s “Twenty under Thirty.” He is the founder of www.arabictypography.com, the online communication platform for Arabic type.

Born in Cairo, Aida Eltorie is an independent practitioner in arts and cultural programs in Cairo and New York who works in production management at the magazine Bidoun: Arts and Culture from the Middle East. She created or curated shows in Townhouse onSite, the Falaki Gallery, and collaborative projects between the Townhouse Gallery and the American University in Cairo as well as between the International Museum of Women in San Francisco and Pro Helvetia Swiss Arts Council. Since February 2006, Eltorie has been a board member of Arts Council Egypt (ACE)—a new initiative founded by independent cultural centers across the city that have joined forces as private, nongovernmental, and nonprofit institutions to attend to problems and create a support structure for the development of the contemporary arts in Egypt.

Born in the USSR, Yanek Iontef moved to Israel at the age of 16 and studied graphic design at Bezalel Academy of Art and Design in Jerusalem. He has worked as a graphic designer in London and as a senior designer at Metamark International in Tel Aviv. Since 1995 he has taught typography and type design at the Bezalel Academy. He currently works in Tel Aviv as a freelance designer specializing in type design, corporate identity, and editorial design. An award-winning type designer, he also has his own type foundry, producing a range of Hebrew and Latin fonts. In 2000 he was a winner of the TDC Type Design Competition in the category of non-Latin typefaces for his Erica Sans typeface. In 2001 he was also awarded “Excellence in Type Design” for his Next Exit typeface in the bukva:raz! Type Design Competition.

For more information about this event, call 415 749 4589.

Past Salons:

Fashion in Fashion

Tuesday, 13 November 2007, 7:00–10:00pm
SFAI’s Café
800 Chestnut Street
San Francisco, CA 94133

Meet and Greet: 7:00–8:00pm
Presentations: 8:00–9:00pm
Q&A: 9:00–10:00pm


The world of fashion. I’m interested in the world, not in fashion! But, maybe I was too quick to put down fashion. Why not look at it without prejudice? Why not examine it like any other industry, like the movies for example?

—Wim Wenders


The Fall 2007 Design and Technology Salon at SFAI analyzes fashion at the intersection of two themes: social control and social change. Both themes recognize differentiation and stratification as essential preconditions of fashion and simultaneously acknowledge fashion as an expression of collective social behavior. No matter how problematic our relationship with the fashion system is, people identify with fashion: not necessarily to imitate some social elite, but to be part of the contemporary social world. The fashion system contains highly articulated rules and codes that determine innovation, intervention, contradiction, and pluralization (race and culture). And the shape and form of fashion design continue to be mediated by power, money, beauty, sexuality, and identity. Despite our recognition of these conditions, we continue to define the presentation of our bodies in terms of the latest fashion, as if we can picture ourselves only through the gaze of others.

The Fall 2007 Design and Technology Salon gets under way with a Meet and Greet at 7:00pm (there will be an open wine bar, and food will be served). At 8:00pm, three 20-minute presentations will be given by four artists and designers who, on an everyday basis, engage questions at the junction of art, design, fashion, and culture: Lauren Berdell Podoll and Josh Podoll; Elizabeth Varnell; and Matt Dick. The presentations will be followed by a Q&A.



Matt Dick, indigo-dyed fabrics for Tsurukichi, 2007.

For Lauren Berdell Podoll, a Bay Area native, design has always been as much about process as product. A graduate of Duke University, she initially worked in advertising and interior architecture. Then she rediscovered fashion. In her third year as buyer for AB Fits, Lauren met Josh Podoll, a Seattle-born artist who had begun designing one-of-a-kind T-shirts. Having completed his MFA at the University of Iowa and exhibiting with Feature Inc. Gallery in New York, Josh was ripe for a new collaboration. In their Spring 2008 collection, Lauren and Josh emphasize geometry, texture, and process. The collection features striking juxtapositions of utilitarian shapes with luxurious, supple fabrics.

Elizabeth Varnell is the style director of San Francisco magazine and the editor-in-chief of The Men’s Book San Francisco (published by San Francisco magazine). Previously, she was the San Francisco editor of PaperCity magazine. She got her start as an editor at Surface magazine in New York. She received her BA in modern literature from UC Santa Cruz and her MA in journalism from NYU.

Matt Dick graduated from CCA in 1997. The following eight plus years he worked between San Francisco and Japan as a creative director for Tamotsu Yagi design office in San Francisco. Currently he works as the design director for Tsurukichi, developing a collection of fabric, clothing, and accessories. Matt is also currently teaching Designing a New Skin: Reshaping and Materializing the Human Form at SFAI.

For more information about this event, call 415 749 4589.

Urbanisms at the Security and Technology Frontier

Didier Faustino
Donald MacDonald
Sandra Vivanco
Moderator: Hou Hanru

The Spring 2007 Design and Technology Salon was an evening of lively discussion about the intersection of security, private desire, and public virtue. The interplay of these contentious themes of contemporary life is evident in the work of Didier Faustino, Sandra Vivanco, and Donald MacDonald. In Faustino’s focus on the body as a spatial component, in Vivanco’s negotiations between private and public realms and their overlays through cultural memory, as well as in MacDonald’s progressive new construction in both historical areas and in sensitive natural environments, we can see how the most perceptive architects have found ways to create intersections between private and public realms in the current social reality.

The salon consisted of short 15-minute presentations followed by an “open mic” session moderated by Hou Hanru, director of Exhibitions and Public Programs at SFAI.

An internationally recognized architect, Donald MacDonald, whose varied projects and concentrations suggest a man of great creativity and inventiveness, responds to real events and real needs. He’s been referred to as the “people’s architect” and as a “visionary.” His name is often synonymous with urban infill and bridge design because of his iconoclastic contributions to architecture. Cited by the San Francisco Chronicle architecture critic Allan Temko as “the most imaginative and inventive housing architect in this part of the world, and perhaps in the whole world,” MacDonald has changed with the times, or more accurately, with society’s needs at the time.

A graduate of Columbia University, he originally left the east coast to teach architectural design at UC Berkeley. He’s been inducted as a fellow into the American Institute of Architects in Design and has received numerous awards and accolades, among them the National Endowment for the Arts Federal Design Achievement Award. MacDonald has also been a constant target of television, radio, and print media attention on both a national and an international scale.

His future projects will adapt the most vital aspects of his past work to the constantly emerging phenomena of a constantly changing world. As his bridge expertise has developed into a larger focus on the world of transportation, for example, MacDonald has worked to find a way of preserving and beautifying the terrain that surrounds railroads, highways, bridges, and other manmade thoroughfares. Currently, he is the architect of the San Francisco/Oakland Bay Bridge East Span, which is set to be completed in 2012.

Sandra Vivanco’s professional activities have included projects in Japan, Peru, Portugal, Mexico, and Italy. She has worked in Portugal for Alvaro Siza and in New York for Kolatan/Mac Donald Studio and Lynne Breslin. Her primary field of research is modern Latin American architecture, specifically the postwar condition in Brazil. As a 2003 Fulbright Scholar, she explored the role of gender in Peruvian modernity and taught in the graduate architecture school at the Universidad Nacional de Ingeniería in Lima, Peru.

Vivanco’s San Francisco–based firm, A+D: Architecture+Design, is characterized by its constant investigation of the inhabitation of modern cities. A+D is dedicated to promoting conscientious living through designs that heighten user awareness of tectonic, environmental, and spatial qualities. Believing that the application of architectural skills to the forum of affordable housing and education is a necessary step in fulfilling one’s responsibility as a citizen, the firm focuses its work on community building. Community building has also become the inspiration and informing influence behind much of what the firm does outside of public works, proving that design is at its most compelling when it is both sensitive and inclusive.


The first Design and Technology salon took place on Friday, November 4 at 7:00pm in SFAI's Café on the 800 Chestnut Street campus, following a public lecture by visiting artist Andrew Dahley. This first salon featured presentations by SFAI faculty members Amy Franceschini, Ian McDonald, and Scott Snibbe.

The first salon established a strong precedent with a strong turn out of around 150 people from various disciplines such as graphic, conceptual, and industrial design. Also, several people interested in free culture, and media and software development made appearances to help shape the discourse surrounding design, technology, and society.

The Strange Destiny of Open Source in the Nation State
Date: Thursday, April 6, 2006
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SFAI's Center for Media Culture and Leonardo, The International Society for the Arts, Sciences and Technology, co-sponsored the next SFAI Design and Technology Salon on April 6, 2006 during which the RAQs Collective initiated a discussion on the topic of "The Strange Destiny of Open Source in the Nation State" accompanied by a presentation on intellectual property issues by San Jose based writer and librarian Steve Cisler. The salon consisted of short 20-minute presentations followed by an “open mic” and a lively Q&A.

Monica Narula, Jeebesh Bagchi, and Shuddhabrata Sengupta of Raqs Media Collective from New Delhi are the Spring 2006 Fellows of SFAI's Center for Media Culture. Raqs is a collective of artists who work in new media and digital art practice, documentary filmmaking, photography, media theory, research, criticism, and curating. Their work has been exhibited at the Guangzhou Triennial, China; the Venice Biennale; Palais des Beaux-Arts, Brussels; Walker Art Center; and Documenta 11, Germany.



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